Last Week's MeetingWhat does it feel like to walk into a Rotary club? Are you comfortable? Do you feel welcome? Stephanie Urchick and Tom Gump led us through those and many other questions during their presentation “Transforming Your Club’s Culture.” Joining Youngstown Rotarians on the Zoom presentation were others from the United Kingdom, Egypt, India, Italy, Zimbabwe, Canada, Jamaica, Pakistan, and other areas of the United States. It was quite a cultural mix, and we all were fortunate to be able to congratulate Stephanie on her appointment as Rotary International President for the 2024-2025 year. Stephanie is practically local, hailing from the Rotary Club of McMurray, PA, near Canonsburg. Tom is past governor of Rotary District 5950 and a member of Rotary Club of Edina/Morningside, MN.
According to Stephanie and Tom, club culture is a powerful force. It’s the unwritten rules of how we do things in our clubs, and reflects our values and beliefs. Stephanie and Tom encouraged us to look at our club and assess our culture to see if we’re growing, or if we’re stagnant. But why is club culture important? Studies show the number one reason people leave a club is because they aren’t comfortable with its culture.
Stephanie and Tom led us through what a thorough assessment of our club should look like. Once it’s complete, we would determine whether or not to move forward with change initiatives, strategies, and activities to transform our club and give it new meaning.
Once we do realize our club needs some changes, the initial reaction might be to wonder, do I stay? Or do I go? As change is difficult, members may decide that they like things as they are. If that is the case, those members wanting to change things up may opt to create a new club. Among other things, new clubs grow quicker, attract younger and more diverse members, and retain members longer.
If a club does decide it wants to change, there needs to be buy-in among the club’s more influential, longer term members, who might be able to get others on board. Once the group is assembled, it’s time to look to Rotary’s Change Model. Each step of the way, it is important to include members in the process.
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